Introduction

• Al Araby Group is an Egyptian joint stock family enterprise, established in 1964 and engaged in both manufacturing and marketing engineering products. Al Araby Group is dedicated to providing high quality products that incorporate high technology, in order to satisfy the needs and expectations of the consumer in 57 countries around the world. • The group posses more than 35 industrial factories and 17 Trade stores of different products in different locations in Egypt, with more than 40,000 employees. Also they have 2840 sales centers and 11 service centers , over 600 authorized service centers and over 3000 Dealers and retailers. • They are partnering with global brands, and their main partners are Toshiba, Sharp, TCL, Sony, Hoover, Candy, Lagermania, Seiko, Tiger, Alba, Hitachi, NEC besides their local brand TORNADO, manufactured with highest technologies. Moreover, Al Araby Group has 25 product category of the highest standards and specifications.