Introduction

Fresh … one of the major players in the home appliances field! Fresh Electric Company for Home Appliances was founded in Egypt in 1987 with a dream of introducing MODERN and affordable quality products to enhance customers’ lives. Covering an area of 310,920 m² between manufacturing HUBS, WAREHOUSES and SERVICE CENTERS, Fresh currently runs 16 INDEPENDENT factories located in Egypt at 10th of Ramadan City industrial zone, Badr City. Fresh currently produces more than thousand models of products manufactured and assembled in its own facilities to exceed not only local, but global expectations. More than 6,200 trained dedicated employees invest in both research and development to constantly ensure compliance with its well – earned CE Mark , SASO , G.mark , SONCAP & ISO 9001/2000 TO always guarantee that its products meet international quality & safety standards FRESH OPERATES a 24/7 operating Call Center, to sufficiently attend all customers’ inquiries & needs with the mindset of being “partners to depend on”. Driven by 33 years of expertise in the market and a passion to always innovate, Fresh currently exports to over 52 countries serving more than 150 million customers in Europe, Africa, the Middle East and Asia while maintaining its position as a leader in the local market. Vision “Fresh Ideas to exceed your every expectation..” Fresh Electric Company for Home Appliances’ vision is to be able to constantly anticipate customers’ ever-changing needs and fulfill them through innovative, affordable & environmental friendly appliances that not only exceed customers’ expectations through increased reliability but also transcend local boundaries to continue to expand globally. Mission “A local mindset with a global reach..” Our mission is to provide simple & affordable every day solutions that make our customers’ life more enjoyable. Our brand’s core values rest in providing cutting-edge modernity that is also user-friendly supported for life by the mutual partnership we establish with our customers once they purchase our products. Value “Fresh values are at the heart of our brand” We strive to achieve: Modernity – we look for trends and innovation so that our products associate our products with vitality and creativity and to provide you with up to date durable products. Facilitation’ we want our home appliances to make your life more comfortable. It’s the reason why fresh focuses on ergonomic and easy to use products that are associated with a high level of service. Positivity – We have a loyal and focused relationship with our clients. We aim to tackle all obstacles with a positive attitude, dedicated to finding solutions.